What Mojo Isn’t!

I have had a few questions recently about why I haven’t been posting many blog posts about #Mojo (mobile journalism) kit. Well the answer is simple, I don’t think there is a need. For twelve months now we have known, that in the right hands we have the necessary kit and apps to produce very professional news packages. So you might argue that the future looks good! Unfortunately I am not sure that that is the case.

The tech heads have taken over, posts on the forums have become increasingly about the technology that drives the movement, but very little about the most important thing, storytelling.

One of the keys to mobile journalism is that, it is not only produced on mobiles, but also consumed on mobiles. This means we need to explore different ways of getting messages over. I wrote a blog post in January 2015 about how ‘Content Was Key’, but to a large extent this is the area that is being ignored. Recently at a journalism conference the organisers ran a competition asking people to post pictures of their kit, as though this is important. In what other creative industry would we be asked what kit are we using. ‘Hey Leonardo, great painting, but lets have a picture of your paints and brushes’! Another post on a forum featured ’10 Apps to make your Mojo better’. Again we are missing the point, apps will not improve your work, unless you have a compelling story to tell and you are able to engage your audience. In Ken Kobre’s seminal book Video Journalism, he talks about how the viewing habits of modern audiences have changed. He quotes research that shows the viewing habits of people consuming news:

audpers

Research shows that within 10 seconds you will have lost 10% of your audience. By 5 minutes you will only have 10% of your audience left! Time has become a valuable commodity, which as a producer of content you are competing for. It is these issues that need to addressed not what kit you are using.

12 months ago I was really excited about the opportunities that Mojo offers, I still am. It democratises news gathering. There is a huge potential audience. It allows people to tell their own stories. In the right hands it is a powerful tool. But if all we talk about is the technology, we will be guilty of missing an amazing opportunity.

Leave a Reply

Your email address will not be published. Required fields are marked *